CX + UX approach with KIA’s design guidelines
We suggested CX + UX approach to KIA. Since KIA has a huge ecosystem of vehicles and services, it would be difficult to acquire and retain customers without CX and UX working hand in hand. We received design guidelines from KIA and we designed the website strictly based on it.
STAGE 1
- Research
STAGE 2
- Empathize
STAGE 3
- Create
STAGE 4
- Test
STAGE 5
- Develop
Wireframes & prototypes
We thoroughly studied KIA’s design guidelines and put all the research together to deliver an omnichannel clickable screens that were ready to be developed.
Tools
- Sketch
SCREENS DESIGNED
- 100+
colors
Mobile friendly
We created our own version of mobile designs because KIA’s responsive guidelines were outdated. We also added several micro-interactions that made more sense.
TESTED ON
- Multiple andriod & iOS devices
- HD & retina displays
- iPads & tablets
- All major web browsers
A summary of our deliverables
The management of KIA Motors understood the importance of CX. They wanted a product where CX and UX go hand in hand. But since they had an outdated design guidelines, we had to improvise and create a custom solution that would simplify a user’s journey. Here is the list of our deliverables.
UX
- Product summary
- User personas
- Jobs to be done scenarios
- Information architecture
- Wireframes
UI
- 100+ screens
- Clickable prototypes
- Sketch assets
- Style guide
FRONTEND
- HTML, CSS, React JS
BACKEND
- Custom CMS in Laravel
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