Growth driven design approach for ecommerce development
Growth driven design is a data focused approach to designing web projects based on user research and audience analysis to increase conversion rates and Return On Investment (ROI) and continuously improving upon it.
STAGE 1
- Strategy
STAGE 2
- UX/UI design
STAGE 3
- Launch-pad
STAGE 4
- Continuous improvement
Wireframes & prototypes
We designed clean and minimal prototypes to reduce the cognitive load on the user. We used white space & bold fonts to present one idea per screen.
Tools
- Sketch
SCREENS DESIGNED
- 50+
colors
Mobile friendly
We used several techniques to optimize Forvets’s platform in mobile devices. Although the content remained consistent, We changed the size of several touch controls and buttons to customize user’s experience in mobile devices.
TESTED ON
- Multiple andriod & iOS devices
- HD & retina displays
- iPads & tablets
- All major web browsers
A summary of our deliverables
We designed website, client portal and back office to monitor and manage transaction between client and users. Our challenge was to create a simple and clean UI so that the site was easy to navigate, products were easily searchable, and the designs were consistent across all three vendors.
UX
- Product summary
- User personas
- Jobs to be done scenarios
- Information architecture
- Wireframes
UI
- 50+ screens
- Clickable prototypes
- Sketch assets
- Style guide
FRONTEND
- HTML, CSS, React JS
- Responsive design
BACKEND
- DNW
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